The Growth of Mobile Search and Its Effect on Business

The mass popularity of smartphones is creating a boom in inbound phone calls, making it one of the most rewarding areas of the marketing pipeline. While desktop searches are leveling off, mobile searches and the inbound calls they produce, are blazing. Currently, 61 percent of mobile searches culminate in a phone call and it is estimated that by 2016, mobile search alone will bring businesses close to 70 billion inbound phone calls.

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