Local Search Needs a Standard Business Listing

NAP+W as Standard

The industry widely embraced Gib Olander’s notion that the name, address and phone number (NAP) is “a company’s fingerprint.” Similarly, most of us agreed with Mike Blumenthal when he added the +W (website) to NAP. NAP+W makes a sufficient standard because if the industry was able to guarantee the accuracy of these data points for every business, then local search would function much more efficiently. Consumers would find businesses, visit/call/click the business, possibly make a purchase, and would return to the listing source for future searches because the information proved to be accurate.

telrific:

The solution is simple, Telnames. http://telnames.com for information on the premiere listing that is currently being promoted globally as a standard worldwide.

http://streetfightmag.com/2013/08/16/local-search-needs-a-business-listing-standard

Ian Bowen-Morris:

Local Search needs a Standard Business Listing (NAP). Standard NAP+W (.tel from Telnames) and you're done!

https://twitter.com/IanBM/status/368369196138102786